LANDING PAGE SYSTEMS
Logo, colour system, typography, and a launch-ready one-page website. For new businesses and those finally addressing their identity properly.
WHAT IT COVERS.
The most common version of this problem: a business has been operating for a few years, the logo was done quickly at the start, the colours were whatever the designer picked, and the overall identity does not reflect how the business has grown. Or: a new business needs to look credible before they have clients to prove credibility. The Brand and Identity Package addresses both.
The process begins with a positioning session. What does this business do, who is it for, and how should it feel compared to the competition? This drives the logo direction. We do not produce 25 logo concepts, we produce 3 well-considered concepts based on the positioning, get feedback, and refine to one direction. This is more efficient for both sides and produces a better result.
Deliverables include: primary and secondary logo variations in all formats (SVG, PNG, PDF), a defined colour palette with hex, RGB, and Pantone references, a typography system (display and body fonts with usage guidelines), a basic brand guidelines document, and a one-page coded launch website using the new identity.
The launch site is live on your domain at the end of the project. It covers who you are, what you offer, and how to contact you. Simple, professional, and designed to your new brand.
